Dietram A. Scheufele is the Taylor-Bascom Chair in Science Communication and Vilas Distinguished Achievement Professor at the University of Wisconsin-Madison and in the Morgridge Institute for Research. His work examines the social effects of emerging science and technology. Scheufele is an elected member of the German National Academy of Science and Engineering, a lifetime associate of the National Research Council, and a fellow of the American Association for the Advancement of Science, the International Communication Association, and the Wisconsin Academy of Sciences, Arts & Letters. His consulting experience includes work for DeepMind, Porter Novelli, PBS, WHO, and the World Bank.